The city represents acceleration of transactions, a 
stepping up of human activities, a stepping up of 
human awareness. So we think of the yokel as a 
relatively unaware person as opposed to the city 
person who is accustomed to a very much more 
rapid interchange of dialogue.

“A Conversation with Marshall McLuhan,” The New  
Majority with Ed Fitzgerald , Aug. 25, 1970, CBC 
Television.